The shift is already happening
US small businesses are canceling Salesforce and building AI-powered software in-house
According to The Information, a growing number of smaller US companies are using AI coding tools such as Anthropic's Claude Code to replace per-user CRM subscriptions with software they own. They report savings of tens to hundreds of thousands of dollars a year.
Greenleaf Management is an Atlanta real estate investment manager with about 55 employees. It replaced Salesforce CRM with a custom app built with Claude Code and Replit. The app costs about $300/month to run, and it also let the firm exit its Entrata and Yardi contracts.
Hank AI, a healthcare software company, chose not to renew a $40,000-a-year Salesforce contract. It built its own app with Claude Code for an estimated $500 a year.
Sources: moomoo News, "U.S. small businesses are canceling Salesforce subscriptions en masse" · The Information, "How Small Firms Use Claude to Quit Salesforce" (2026). The companies named are examples from the press; they are not our clients.