# Rip and Replace > Rip and Replace, LLC helps US small and mid-market companies replace per-user CRM subscriptions such as Salesforce Sales Cloud and Service Cloud, HubSpot, Microsoft Dynamics 365, Creatio, Pipedrive, Zoho and monday CRM with custom, AI-native CRM apps the client owns outright, with no per-user license fees and full IP and source-code handover. The team has 27 years of global CRM and Salesforce implementation experience. Rip and Replace, LLC is a US company serving small and mid-market (SMB and mid-market) businesses. Tagline: "Rip out per-user CRM fees. Replace them with a custom AI app you own." ## Key facts - 27 years of experience implementing CRM, including Salesforce, for companies worldwide. - Replaces: Salesforce Sales Cloud, Salesforce Service Cloud, HubSpot, Microsoft Dynamics 365, Creatio, Pipedrive, Zoho CRM, monday CRM and other per-user CRMs. - Builds custom, AI-native CRM apps with security, AI agents and guardrails (role-based access, human-in-the-loop approvals, audit logs, PII redaction, least-privilege integrations). - Works with Claude, n8n, Make and other best-of-breed tools; the AI model layer is kept swappable, so there is no lock-in. - No per-user license fees. Clients pay a one-time build, plus hosting and AI usage paid directly to their own cloud provider. - The client owns the IP: full source code, data model, workflows, prompts and documentation, with a full handover. - Includes data cleaning, deduplication and data strategy; optional managed services at a flat, scoped fee (never per user). - Delivery combines a senior human team with six specialized AI agents (technical account executive, RevOps & growth specialist, data & migration architect, senior platform engineer, applied AI engineer, implementation & CS lead). The agents are clearly labeled as AI and work under human supervision. - Typical timeline: SMB projects go live in 6-12 weeks; mid-market in 3-6 months, migrated in rehearsed, reversible waves. - Contact: rip@ripandreplace.me · 832.577.7757 · https://www.ripandreplace.me/contact - LinkedIn: https://www.linkedin.com/company/rip-and-replace/ ## Pages - [Rip and Replace](https://www.ripandreplace.me/): Replace Salesforce, HubSpot, Dynamics 365, Zoho, Pipedrive, Creatio or monday CRM with a custom AI app you own. 27 years of CRM experience. No per-user license fees. - [Why Replace Salesforce or HubSpot With a Custom AI App](https://www.ripandreplace.me/why-custom): Why SMB and mid-market companies are replacing per-user CRMs with custom AI apps they own: the economics, AI agents with guardrails, security, IP ownership and FAQs. - [Our 6-Step CRM Migration Process](https://www.ripandreplace.me/process): How we replace your CRM safely: assess, decide what to keep, build and validate, migrate in rehearsed waves, cut over users and systems, then stabilize and hand over. - [Custom CRM, AI Agents, Data Cleaning & Managed Services](https://www.ripandreplace.me/services): Custom CRM builds, CRM migration, data cleaning and strategy, AI agents and automation, integrations, training, managed services and full IP handover. - [27 Years of CRM Experience & AI Agent Team](https://www.ripandreplace.me/experience): 27 years implementing Salesforce and other CRMs globally. Meet our six specialized AI agents, supervised by senior humans, and the Claude, n8n and Make tools we build with. - [CRM Savings Calculator: Salesforce, HubSpot & More](https://www.ripandreplace.me/savings-calculator): Estimate your 5-year savings from replacing Salesforce, HubSpot, Dynamics 365, Creatio, Pipedrive, Zoho or monday CRM with a custom AI app you own. Free detailed report. - [Contact Rip and Replace](https://www.ripandreplace.me/contact): Book a free 30-minute CRM cost review. Call 832.577.7757 or email rip@ripandreplace.me. Serving SMB and mid-market companies across the United States. ## Services - **Custom CRM build:** A purpose-built CRM for sales, service or both, modeled on how your teams actually work, with the pipeline, cases, quotes, portals and reporting you need. - **Data cleaning & strategy:** We deduplicate, normalize, enrich and archive your data, then design the data model and governance so it stays clean. - **CRM migration:** We move you from Salesforce, HubSpot, Dynamics, Creatio, Pipedrive, Zoho or monday in controlled, reversible stages, with reconciliation at every step. - **AI agents & automation:** We build Claude-powered agents and n8n or Make workflows, with approvals, guardrails, audit logs and spend caps. - **Integrations:** We connect your ERP, accounting, email and calendar, telephony, e-signature, marketing and support tools through clean APIs and webhooks. - **Managed services:** If you'd rather not run it yourself, we handle monitoring, patching, backups, enhancements and support for a flat, scoped monthly fee that is never per user. - **Training & adoption:** We provide role-based training, quick-reference guides, admin enablement and hypercare after launch so people actually use it. - **Full handover & IP transfer:** You receive the source code, infrastructure-as-code, documentation, runbooks and credentials. It is yours outright. ## Process 1. **Assess your data, systems and day-to-day processes** (1–2 weeks): Before touching anything, we build a complete picture of what your CRM really does today. That covers objects, fields, automations, reports, integrations and, most importantly, how people actually use it. 2. **Decide what to keep, clean up or decommission** (1–2 weeks): Most CRMs carry years of clutter. We decide field by field and workflow by workflow what earns a place in your new CRM, what needs cleaning up, and what gets archived or switched off. 3. **Build and validate your new platform** (3–8 weeks): We build your purpose-built CRM in your own cloud account in short, demo-able sprints. Your team sees working software every week, not a slide deck at the end. 4. **Move your data in rehearsed, reversible waves** (1–3 weeks): No big-bang weekend. We migrate in rehearsed, reversible waves. Reference data goes first, then history, then a final delta, with reconciliation after every wave. 5. **Cut over your users and connected systems** (1–3 days): Cutover is a planned, rehearsed event. We repoint integrations, web forms, email and phone flows, then freeze and decommission the old system on your schedule. 6. **Stabilize after go-live and support your team** (30 days hypercare): Launch is where adoption is won or lost. We track errors, integration health, broken links and how people actually work, and fix friction fast. Then we hand everything over, or keep running it for you. ## Savings calculator The free [CRM savings calculator](https://www.ripandreplace.me/savings-calculator) compares 5-year license spend on a current CRM (published US list prices, add-ons and annual increases) with a one-time custom build plus hosting, and emails a detailed PDF report to a business email address. ## FAQ ### Is there really no recurring cost? There are no per-user license fees. You pay your own hosting and AI usage directly, usually a few hundred to a few thousand dollars a month, and it doesn't scale per seat. Managed services are optional. ### How long does a replacement take? Most SMB projects go live in 6–12 weeks, and mid-market projects in 3–6 months. We migrate in stages, so your team keeps working the whole time. ### What about our integrations? We inventory every integration in the audit, then rebuild, replace or retire each one. That covers email, calendar, ERP, billing, marketing, phone and support tools. ### Will we lose data or history? No. We clean, deduplicate and map your data first, run test migrations, and reconcile record counts and key fields before and after cutover. ### What if we outgrow it? You own the code, so it grows with you. Add modules, agents or teams whenever you like, with us or with anyone else. ### Do you still work with Salesforce? Yes. After 27 years we know it deeply. Sometimes the right answer is to trim licenses and simplify rather than replace, and we'll tell you honestly. ## Optional - [Full site text](https://www.ripandreplace.me/llms-full.txt): every page in Markdown. - [Privacy Policy](https://www.ripandreplace.me/privacy) - [Terms of Use](https://www.ripandreplace.me/terms)